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MN30372: Marketing and society

Academic Year: 2018/9
Owning Department/School: School of Management
Credits: 6      [equivalent to 12 CATS credits]
Notional Study Hours: 120
Level: Honours (FHEQ level 6)
Period:
Semester 1
Assessment Summary: CW 50%, EX 50%
Assessment Detail:
  • Coursework (CW 50% - Qualifying Mark: 35)
  • Examination (EX 50% - Qualifying Mark: 35)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Requisites: Before taking this module you must take MN20016 OR take MN20081 OR take MN20546
Description: Aims:
This course will introduce the discipline of marketing and society, the main ethical issues, and concepts in marketing strategy, including managerial practice and ethical considerations, with a focus on the issue based applications of ethics to marketing.

Learning Outcomes:
At the end of this unit students will be able to:
1. Diagnose ethical marketing problems and suggest how they might be resolved or dealt with.
2. Evaluate the social responsibilities of, and relationships between, companies and their external and internal stakeholders.
3. Assess the benefits and problems associated with managing marketing ethics.
4. Demonstrate the ability to analyse and debate ethical problems, and to develop, present and defend potential solutions.

Skills:
The ability to engage in an advanced critical discourse surrounding contemporary issues in marketing (T, F), this skill will be developed and moderated (T, F, A).

Content:
Unit will cover some or all of the following:
* What is a marketing and society framework?
* The role and consequences of consumption society
* Â鶹´«Ã½ behind everyday brand consumption
* Sustainable Communication
* Advanced cause related and social marketing
* Pressure groups and customer resistance
* Greenwashing and communications
* Subsistence marketing & vulnerable consumers
* Advanced ethics of marketing to children. 		Before taking this module you must take MN20016 OR take MN20081
Programme availability:

MN30372 is Compulsory on the following programmes:

School of Management
  • UMMN-AKB05 : BSc(Hons) Management with Marketing with Year long work placement (Year 4)

MN30372 is Optional on the following programmes:

School of Management
  • UMMN-AFB02 : BSc(Hons) Accounting and Finance (Year 3)
  • UMMN-AKB02 : BSc(Hons) Accounting and Finance with Year long work placement (Year 4)
  • UMMN-ANB01 : BSc(Hons) Business Administration with Thin sandwich placement(s) (Year 4)
  • UMMN-AYB06 : BSc(Hons) International Management with Year Abroad (Year 4)
  • UMMN-AFB04 : BSc(Hons) Management (Year 3)
  • UMMN-AKB04 : BSc(Hons) Management with Year long work placement (Year 4)
Department of Politics, Languages and International Studies
  • UXXX-AYB05 : BSc(Hons) International Management and Modern Languages (French) with Year Abroad (Year 4)
  • UXXX-AYB04 : BSc(Hons) International Management and Modern Languages (German) with Year Abroad (Year 4)
  • UXXX-AYB06 : BSc(Hons) International Management and Modern Languages (Spanish) with Year Abroad (Year 4)

Notes:

  • This unit catalogue is applicable for the 2018/19 academic year only. Students continuing their studies into 2019/20 and beyond should not assume that this unit will be available in future years in the format displayed here for 2018/19.
  • Programmes and units are subject to change in accordance with normal University procedures.
  • Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Undergraduates: .
  • Postgraduates: .