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MN20607: Strategic marketing communications

Academic Year: 2018/9
Owning Department/School: School of Management
Credits: 6      [equivalent to 12 CATS credits]
Notional Study Hours: 120
Level: Intermediate (FHEQ level 5)
Period:
Semester 2
Assessment Summary: CW 30%, EX 70%
Assessment Detail:
  • Coursework (CW 30% - Qualifying Mark: 35)
  • Examination (EX 70% - Qualifying Mark: 35)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Requisites: Before taking this module you must take MN10573
Description: Aims:
This unit equips students with a theoretical understanding of communications to understand the role and significance of marketing communications for successful marketing practice.

Learning Outcomes:
At the end of this unit students will be able to:
* Understand and critically evaluate core communication theories.
* Apply and evaluate marketing communication practices for the development of successful marketing campaigns
* Develop appropriate communication strategies to satisfy key marketing objectives.

Skills:
This unit is designed to develop students' intellectual, practical and key transferable skills in the following ways:
* Written communication skills (F/ A)
* Independent study skills (F/ A)
* Group working skills (F/ A)
* Analytical and evaluative skills (F/ A)
* Critical reflexivity towards the subject matter (F).

Content:

* Communication theories
* Creativity
* Advertising
* Sales Promotion
* Sponsorship
* Public Relations
* Direct Marketing
* Social Media
* Integrated Marketing Communications
* Campaign planning X 2.
Programme availability:

MN20607 is Compulsory on the following programmes:

School of Management
  • UMMN-AKB05 : BSc(Hons) Management with Marketing with Year long work placement (Year 2)

MN20607 is Optional on the following programmes:

School of Management
  • UMMN-AYB06 : BSc(Hons) International Management with Year Abroad (Year 2)
  • UMMN-AFB04 : BSc(Hons) Management (Year 2)
  • UMMN-AKB04 : BSc(Hons) Management with Year long work placement (Year 2)

Notes:

  • This unit catalogue is applicable for the 2018/19 academic year only. Students continuing their studies into 2019/20 and beyond should not assume that this unit will be available in future years in the format displayed here for 2018/19.
  • Programmes and units are subject to change in accordance with normal University procedures.
  • Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Undergraduates: .
  • Postgraduates: .