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MN10573: Principles of marketing

Academic Year: 2018/9
Owning Department/School: School of Management
Credits: 6      [equivalent to 12 CATS credits]
Notional Study Hours: 120
Level: Certificate (FHEQ level 4)
Period:
Semester 2
Assessment Summary: CW 30%, EX 70%
Assessment Detail:
  • Coursework (CW 30% - Qualifying Mark: 35)
  • Examination (EX 70% - Qualifying Mark: 35)
Supplementary Assessment:
Like-for-like reassessment (where allowed by programme regulations)
Requisites:
Description: Aims:
In this unit our aim is to introduce students to, and encourage them to critically evaluate, the key principles and practices of marketing. These principles and practices will act as a foundation for pursuing other marketing related courses on the degree programme.

Learning Outcomes:
At the end of this unit students will be able to:
* Understand and critically evaluate core marketing principles.
* Apply and evaluate marketing models, theories and concepts commonly used in marketing practice.
* Analyse and evaluate contemporary marketing practice
* Understand the importance of marketing in advanced industrialized economies.

Skills:
This unit is designed to develop students' intellectual, practical and key transferable skills in the following ways:
* Written communication skills (F/ A)
* Independent study skills (F/ A)
* Group working skills (F/ A)
* Analytical and evaluative skills (F/ A)
* Critical reflexivity towards the subject matter (F).

Content:

* What is marketing?
* The Marketing Environment
* Segmentation /Targeting/Positioning
* Products and Services
* Branding
* Promotion and Advertising
* Pricing
* Distribution Strategy
* Marketing Planning and Strategy x 2
* Global Issues.
Programme availability:

MN10573 is Compulsory on the following programmes:

School of Management
  • UMMN-AYB06 : BSc(Hons) International Management with Year Abroad (Year 1)
  • UMMN-AFB04 : BSc(Hons) Management (Year 1)
  • UMMN-AKB04 : BSc(Hons) Management with Year long work placement (Year 1)
  • UMMN-AKB05 : BSc(Hons) Management with Marketing with Year long work placement (Year 1)

Notes:

  • This unit catalogue is applicable for the 2018/19 academic year only. Students continuing their studies into 2019/20 and beyond should not assume that this unit will be available in future years in the format displayed here for 2018/19.
  • Programmes and units are subject to change in accordance with normal University procedures.
  • Availability of units will be subject to constraints such as staff availability, minimum and maximum group sizes, and timetabling factors as well as a student's ability to meet any pre-requisite rules.
  • Undergraduates: .
  • Postgraduates: .